Overseas visitors' hotel nights in Málaga rise 11.64% in September
Hotel nights from foreign visitors rose 11.64% in September, with the United States growing strongly. A sign that international demand is holding firm as summer ends.
- Compare your September occupancy with last year to see whether you kept pace with the rise.
- Check that your listing and automated replies read clearly in English for guests travelling from afar.
- Use this figure when setting your September 2027 rates rather than copying this year's.
What happened
According to Diario Sur, hotel overnight stays by foreign visitors grew by 11.64% in Málaga in September.
By market, the United States increased its hotel nights by 25.61%. The report also notes positive trends across several Asian markets.
What it means for your property in Málaga
The figure covers hotels, not holiday lets, but it measures the same demand: foreign travellers choosing Málaga in September. If hotels are filling more nights that month, a well-located property has room to hold peak-season rates beyond August rather than dropping them early.
Growth from the United States and Asian markets brings guests who travel a long way and appreciate clear instructions in English and a smooth arrival. The practical step now is to look at this September’s bookings, see which countries your guests came from and use that to set next year’s calendar and minimum rates.
How I handle it in the properties I manage In the properties I manage, PriceLabs adjusts the nightly rate to real demand for each date, so a strong September shows up in the price without waiting for a manual review. Automated replies in several languages look after overseas guests from their very first message.
Summary written with the help of AI and reviewed by Brian Donneys on 1 Nov 2026. General information, not legal or tax advice.