Andalusia reaches 2 million tourists in August, up 21.2% on a year earlier
Andalusia led growth in August while the Balearics and Canaries stalled. It is a useful benchmark for reviewing your property's high-season prices.
- Andalusia welcomed 2 million tourists in August, 21.2% more than in August 2025.
- In the same month, the Balearics grew by 2.5% and the Canaries by 0.3%.
- Compare your August occupancy and average rate with last year's before setting prices for summer 2027.
What happened
Hosteltur reported on 2 October 2026 that August was a record month for tourists in Spain, with uneven performance across regions. Andalusia reached 2 million visitors, 21.2% more than in August 2025.
By contrast, the Balearics grew by 2.5% and the Canaries by 0.3%, which the outlet describes as containment. The free section of the article gives no breakdown by province or for Málaga.
What it means for your property in Málaga
The figure is regional rather than for Málaga, but it points to strong peak-summer demand in the south. If your property did not have a better August than the year before, you may be leaving occupancy or rate on the table.
Treat it as a benchmark, not a guarantee: one strong month does not secure the next. The practical step is to review your actual figures now (nights booked, average rate and booking lead time) and use them to set minimum prices for the 2027 high season.
How I handle it in the properties I manage Every month I send the owner an invoice with the booking details, and with those figures and PriceLabs we check whether high-season pricing is keeping pace with demand.
Summary written with the help of AI and reviewed by Brian Donneys on 2 Oct 2026. General information, not legal or tax advice.